Meet ILLIT, your new K-pop obsession and Acne Studios campaign stars
  • ILLIT, a rising Korean band, emerged from the survival TV show “R U Next?” in 2023, capturing hearts and showcasing their talent.
  • Their debut album, “SUPER REAL ME,” promises a lineup of infectious tracks, set to release on March 25, building anticipation among fans.
  • Embracing a distinct style, ILLIT’s fashion choices break away from traditional K-pop aesthetics, exuding a grungier and more eclectic vibe.
  • In the SS24 Acne Studios campaign, ILLIT effortlessly dons slouchy, acid-washed jeans, distressed denim jackets, and unique accessories, adding their signature flair to the collection.
  • Their exclusive interview unveils their experience at fashion week, personal style influences, and favorite pieces from the Acne Studios collection.

Fashion and music often collide in captivating ways, and the partnership between ILLIT, the rising K-pop band, and Acne Studios exemplifies this fusion beautifully. From their humble beginnings to gracing the front row at high-profile fashion events, let’s delve into the story of ILLIT and their exciting collaboration with Acne Studios

Excerpt from DazedDigital

How would you each sum up your style in one sentence?

Yunah: Depending on my mood, I like to try on something cool and quirky, but I also don’t mind opting for something simple.

Minju: I enjoy pairing jeans or wide pants with cropped tops for both style and comfort.

Wonhee: It’s difficult to pinpoint one, but I adore vintage styles with a warm and cosy vibe!

Who are your style icons?

Yunah: There are so many, it’s difficult to choose! Since I enjoy experimenting with various styles, Seulgi from Red Velvet stands out as a style icon for me. How she matches such a diverse range of styles with her unique flair is truly inspiring.

How did you dress in high school?

Moka: I always wore a school uniform with a sailor collar. Since I wore the same uniform every day, I tried to create my own style by adjusting the hemline of the skirt or tying bows in different styles to make it feel special.

What makes you feel most confident?

Iroha: I feel confident when wearing beautiful clothes and accessories. When my outfit is meticulously styled with gorgeous pieces of clothing and accessories, it boosts my confidence.

Any fashion regrets?

Minju: Fortunately, there’s none that I can recall. My usual outfit consists of something comfortable since I need to move around freely to dance. Now I want to explore and try on pieces that match the vibe of ILLIT.

How was your first Paris Fashion Week?! Fave moments? What did you learn?

Wonhee: Paris Fashion Week was even more fascinating than we imagined! It was our first fashion week, so everyone was nervous but very excited. We found it fascinating how diverse and stylish the looks introduced each season are. There were countless pieces I wanted to try out! At the same time, the experience made me think about the importance of finding my own style.

Tell us how you got involved with Acne Studios?

ILLIT: After our team came together and as we started preparing for our debut album, we tried to showcase styles that feel true to us, styles that reflect who we are on social media. We were so excited to hear Acne Studios wanted to chat and work with us after noticing us and our creative world. It was such an honour fo

Do you have a fave piece from the new Acne collection?

Moka: That’s a tough question! I have to say the knitted dresses particularly caught my eye with their exquisite craftsmanship. The hood enhanced its bold character.

If you could swap wardrobes with anyone, who would it be?

Iroha: I want to swap wardrobes with Moka! She owns a lot of dark-coloured clothes, in navy, khaki, brown, and more. Her wardrobe features a diverse array of styles that are also just very pretty. So I have to choose Moka. In fact, I’ve bought the same item as her and borrowed her clothes before because I love her style so much.

If you could walk the runway for Acne, what track would you want to soundtrack it?

ILLIT: We’d have to choose “My World”, the first track from our first mini album SUPER REAL ME. It embodies the identity of ILLIT, so we want to walk the runway with confidence, showing the world who we are. Imagining ourselves on the runway, it’s a perfect track that suits the occasion. We can’t wait to share it with everyone.

Click through the gallery above for a closer look at the new campaign.