• The Grammy Museum in LA will launch a full-floor K-pop exhibit from August 2 to September 15.
• The exhibit, in partnership with Hybe, features artifacts from BTS, LE SSERAFIM, and other K-pop idols.
• Interactive experiences include dance sessions, photo booths, and fan interaction areas.
• The exhibit aims to showcase Hybe’s impact on K-pop and introduce new artists to American audiences.

The Grammy Museum in downtown Los Angeles is set to launch its first full-floor K-pop exhibit, celebrating the vibrant world of Korean pop music. This groundbreaking exhibit, “Hybe: We Believe in Music, A Grammy Museum Exhibit,” will run from August 2 to September 15 and promises to provide an in-depth exploration of K-pop’s music, culture, technology, fandom, and business.

Partnering with Hybe, the South Korean entertainment giant behind global sensations like BTS, the museum will offer a unique glimpse into the company’s roster and its significant impact on the K-pop landscape. The 4,000-square-foot exhibit will feature artifacts from 78 K-pop idols, including never-before-displayed outfits and items from iconic concept photos and music videos. Highlights include costumes from BTS’s “Yet to Come (The Most Beautiful Moment),” SEVENTEEN’s “Maestro,” TOMORROW X TOGETHER’s “Sugar Rush Ride,” and LE SSERAFIM’s “Easy.”

Hybe’s newer groups, known as rookie teams, will also be represented. These include BOYNEXTDOOR, TWS, &TEAM, and ILLIT, showcasing the future stars of K-pop. Additionally, three influential books from Big Hit Entertainment (now Hybe) founder Hitman Bang’s personal collection will be on display. These books inspired BTS’s albums “Wings,” the “Love Yourself” series, and the “Map of the Soul” series.

Michael Sticka, President and CEO of the Grammy Museum, expressed excitement about the exhibit’s scale and significance. “This is going to be one of the largest exhibits the museum’s ever curated,” Sticka said. “Hybe’s impact on the world of music is indisputable, and this exhibit celebrates their innovative contributions.”

Curator Kelsey Goelz highlighted the exhibit’s goal of showcasing Hybe’s advancements in music and technology. Beyond the artifacts, the exhibit will feature interactive experiences, such as a “random dance play” in the museum’s rotunda, where attendees can dance to music from Hybe acts. A Photoism booth will allow visitors to pose for photos alongside their favorite idols, and a fan area will invite guests to share their personal K-pop stories.

The exhibit will also include a permanent “Mono to Immersive” interactive display, which remixes Grammy performances to demonstrate the evolution of recording technology. Attendees will have the chance to experience BTS’s 2022 Grammy performance of “Butter” through various technological eras.

Hybe COO Tae-Ho Kim expressed his hope that the exhibit will appeal to both K-pop superfans and those new to the genre. “This exhibit is a great chance for our rookie teams to be introduced to American music fans,” Kim said. “It can serve as a significant momentum for their entrance into the American music market.”

Source: Moosejawtoday