Summary: Asia’s Version of The Grammy Awards
- Plans are in progress for an Asian counterpart to the Grammy Awards, potentially hosted in Korea.
- The Recording Academy’s President and CEO recently visited Korea to explore hosting possibilities.
- Discussions involved major Korean music and tech entities, focusing on feasibility and logistics.
- Confidentiality shrouds specific details, but mutual benefits for the Grammy and Korean markets are highlighted.
Also read: 11 K-Pop Breakouts of 2024 According to GRAMMY: From NCT Wish to KATSEYE
Plans are progressing for an Asian counterpart to the prestigious Grammy Awards, potentially hosted in Korea, as reported by The Korea Times. The Recording Academy, led by President Panos Panay and CEO Harvey Mason Jr., recently visited Korea to explore this possibility, considering both Korea and Japan as potential hosts.
During their visit, Panay and Mason engaged in discussions with prominent figures from Korea’s music and technology sectors, as well as municipal government officials, to assess the feasibility of hosting such a significant event. The cities under consideration in Korea include Seoul, Incheon, and Hanam in Gyeonggi Province.
The duo held high-profile meetings with leaders from influential entities like HYBE and YG Entertainment, major entertainment conglomerates such as Kakao Entertainment and CJ ENM, and leading tech companies like Naver and KT. While officials confirmed the meetings, they remained tight-lipped about specific details, citing confidentiality agreements.
Also read: K-pop artists absent from nominations list at the 66th Grammy Awards – just a pause
“We can confirm that there was a meeting, but cannot disclose what was discussed,” remarked an official from one of the involved companies. Another insider emphasized the mutual benefits of hosting the awards in Korea, stating, “Hosting an award ceremony in Korea will meet each other’s needs because the Grammy seeks expansion into Korean and Asian markets, while Korea’s entertainment industry will benefit from the Grammy’s established reputation.”
Source: Times of India
