1. IP Collaboration: Kakao Games partners with SM Entertainment to develop games featuring K-pop idol groups.
  2. SM Game Station: New mobile games will allow players to manage idol groups and collect digital photo cards.
  3. Global Launch: Anticipated release in the second half of the year, bringing interactive idol experiences worldwide.

Embracing K-pop: The Kakao Games-SM Entertainment Collaboration

In a groundbreaking move, Kakao Games Corporation has inked a strategic intellectual property (IP) agreement with SM Entertainment, unveiling a partnership that promises to revolutionize the gaming industry with an array of titles featuring renowned K-pop idol groups from the entertainment giant.

Interactive Idol Management: The SM Game Station Experience


Through this licensing deal, Kakao Games secures the rights to incorporate K-pop idols managed by SM Entertainment into their upcoming game releases. The innovative “SM Game Station” initiative will serve as a digital hub housing a diverse collection of mobile games highlighting artists under SM Entertainment’s umbrella.

Personalization Power: Crafting Artistic Representations in K-pop Gaming

The SM Game Station platform will immerse users and fans in the role of idol group managers, mirroring the real-life responsibilities of overseeing artists’ activities. Players will engage in simulated tasks and scheduled undertakings within the mini-games, offering a unique and interactive experience centered around the K-pop world.

A standout feature of these games involves the collection of digital photo cards within the gameplay. By personalizing the artists’ appearances and behaviors through these cards, players can craft their desired artistic representations, adding a layer of customization and creativity to the gaming experience.

Upcoming K-pop concerts, tours and music festivals in Asia: SEVENTEEN, aespa, NCT and more

Excitement mounts as Kakao Games sets its sights on a global launch of the mobile games in the latter part of the year, catering to eager fans and gamers worldwide. The anticipated release aims to deliver immersive and engaging interactions with beloved K-pop stars beyond South Korea’s borders, expanding the reach of interactive idol experiences across the globe.

Han Sang Woo, CEO of Kakao Games, expressed enthusiasm about the collaboration, stating, “We plan to provide new entertainment experiences in the global digital content market by combining our service and development capabilities with SM Entertainment‘s strong content power.” Meanwhile, Jang Cheol Hyuk, SM Entertainment’s chief, affirmed, “We are pleased to offer our fans a variety of content consumption opportunities,” hinting at a future filled with diverse and engaging content blends within the Kakao Group ecosystem.

Moreover, plans are underway to integrate real-time data related to the idol groups’ significant milestones, such as debut anniversaries and birthdays, into the gameplay experience, enhancing the game’s authenticity and providing players with a more immersive and dynamic interaction with their favorite K-pop artists. Source: Economic Times