Summary: SEVENTEEN AS UNESCO’s First-Ever Goodwill Ambassador

  • SEVENTEEN to be appointed UNESCO’s first-ever Goodwill Ambassador for Youth on June 26, 2024.
  • The ceremony will take place at UNESCO Headquarters in Paris, led by Director-General Audrey Azoulay.
  • SEVENTEEN’s previous initiatives include the #GoingTogether campaign and participation in the UNESCO Youth Forum.
  • As ambassadors, SEVENTEEN will focus on youth empowerment and promoting UNESCO’s values globally.

SEVENTEEN, the globally acclaimed K-pop group, will be appointed as UNESCO’s first-ever Goodwill Ambassador for Youth.

The official ceremony, led by Audrey Azoulay, Director-General of UNESCO, will take place on June 26, 2024, at UNESCO Headquarters in Paris at 10 AM CET.

Also Read: SEVENTEEN Set to Make K-pop History at Glastonbury Festival

A Shared Commitment to Youth Empowerment

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This landmark appointment underscores SEVENTEEN’s and UNESCO’s shared dedication to empowering young people worldwide.

“SEVENTEEN and UNESCO share the same commitment to empowering young people to drive change and address the challenges of our century.

They also inspire and support young people around the world with their music and positive energy,” stated Azoulay.

She emphasized that the partnership is set to take on greater strategic importance following several successful collaborations.

Recent Collaborations and Initiatives

kpop group SEVENTEEN and UNESCO

The appointment follows SEVENTEEN’s significant involvement in the 13th UNESCO Youth Forum in November 2023, where the group delivered a powerful speech and dynamic performance, emphasizing youth solidarity and action.

Their impactful participation resonated with representatives from UNESCO’s 194 Member States, youth delegates, and fans alike.

In 2022, SEVENTEEN initiated the ‘#GoingTogether’ campaign with the Korean National Commission for UNESCO, establishing educational centers in Timor-Leste and providing aid in Malawi.

These efforts reflect the group’s ongoing commitment to leveraging their platform for educational and social causes.

Future Plans and Responsibilities

As UNESCO’s Goodwill Ambassador for Youth, SEVENTEEN will use their talent and influence to spotlight the challenges faced by young people and promote UNESCO’s values and mandate.

During the ceremony, Azoulay will present a roadmap detailing their role in advancing youth projects through UNESCO programmes.

SEVENTEEN will also unveil initial steps of their new partnership with UNESCO, aimed at supporting youth initiatives globally.



UNESCO, the United Nations Educational, Scientific and Cultural Organization, promotes peace and security through international cooperation in education, science, culture, communication, and information. With 194 Member States and offices in 54 countries, UNESCO oversees a wide array of initiatives, including the preservation of over 2,000 World Heritage sites and networks of Creative, Learning, Inclusive, and Sustainable Cities. The organization, headquartered in Paris, is led by Director-General Audrey Azoulay.


SEVENTEEN, consisting of 13 members—S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON, and DINO—has rapidly ascended to the forefront of the global music scene. Known for their unique structure comprising hip-hop, vocal, and performance units, SEVENTEEN has achieved significant milestones. Their 2023 albums “FML” and “SEVENTEENTH HEAVEN” debuted at No. 2 on the Billboard 200 and No. 1 on the World Albums chart, making them the top-selling albums in K-pop history. Recognized by the IFPI as the biggest-selling global album of 2023, “FML” sold over 6.4 million copies worldwide. SEVENTEEN continues to expand their global reach with performances at major events like Glastonbury Festival and Lollapalooza Berlin in 2024.

Source: UNESCO